Category: Best Use of Music
Advertiser: TVS MOTOR COMPANY LTD.
Product/Service: TVS WEGO
Agency: BBH INDIA
Production Company: KISS FILMS, Mumbai, INDIA
Executive Creative Director: Russell Barrett
Creative Director: Russell Barrett
Copywriter: Russell Barrett/Sundar Iyer
Art Director: Darshan Choudhari
Agency Producer: Shabbir Motiwala/Hitesh Kalia
Account Supervisor: Monideepa Nandi
Advertiser's Supervisor: Khushboo Talukdar
Producer: Dalbir Singh/Gautam Vaze
Director: Julian Lutz Aka Director X
Editor: Roshan
Sound Studio: Blue Frog
Post Production: Pixion
Music: Ashutosh Pathak
Account Manager: Arvind Krishnan
Director Of Photography: Paramveer Singh
EditingCompany: Pixion Studios
Account Manager: Arvind Krishnan
Director Of Photography: Paramveer Singh
Editing Company: Pixion Studios
English Description
TVS WEGO is a scooter with Body Balance technology – a combination of 7 features that makes the bike steady and comfortable. The film exaggerates this feature with two women, riding pillion in their respective bikes, dancing off while the bike moves. To re-emphasize this contest – the music chosen was an Indian Jugalbandi Style, famous for being a traditional musical fist-fight. In our case, we chose to peg North Indian Classical and South Indian Classical musical styles against each other, resulting in a totally unexpected track. It sat bang in the middle of the idea, making the dance-off execution even more fun.