| D&AD Awards 2015 | ||
|---|---|---|
| Film Advertising | TV Commercial Campaigns | Wood Pencil |
| Cannes Lions, 2015 | ||
| FILM | TV & CINEMA FILM: SWEET FOODS & SNACKS | BRONZE - CAMPAIGN |
| One Show 2015 | ||
| Film | Consumer Television / :20 & Under - Campaign | Gold Pencil |
| Film | Consumer Television / Under $80K Budget - Campaign | Silver Pencil |
| FAB Awards, 2015 | ||
| TV & Cinema Advertising, | Confectionery & Snacks | FAB Award |
| Clio Awards 2015 | ||
| Film | Product/Service: Commercials (under thirty [30] seconds) | Bronze |
| ADC Awards, 2015 | ||
| Advertising | TV/ FILM - TELEVISION SMALL BUDGET | Bronze |
| LIA (London International Awards), 2015 | ||
| TV/Cinema/Online Film | Campaign | Bronze Winner |
| TV/Cinema/Online Film | Humour | Bronze Winner |
| Cristal Festival, 2015 | ||
| Film | Food | Emerald (Bronze) |
Title: #TBT TV Campaign
Agency BBDO New York
Client Mars Chocolate North America
Agency Producer Patrick Smith
Art Director Justin Bilicki
Associate Creative Director Justin Bilicki Matt Herr
Chief Creative Officer David Lubars Greg Hahn
Copywriter Matt Herr
Director Jun Diaz
Director of Integrated Production David Rolfe
Director of PhotographyJohn Barr
Editor Robert Ryang
Editorial Producer Zarina Mak
Executive Creative Director Gianfranco Arena Peter Kain
Executive Producer
Alex Gianni
Amy Wertheimer
Lisa Rich
Producer Alex Waite
Sound Engineer Evan Mangiamele
Advertising Agency BBDO New York
Editing P.S. 260
Production Company Smuggler
Visual Effects Company Eight VFX
Account Handler
Aparna Joshi
Ashley Gill
Lisa Piliguian
Phil Brolly
Susannah Keller
Planner Crystal Rix Alaina Crystal
Description of the Project:
In 2014, Twix finally released a bite-sized version of their famous Twix bar. Unfortunately, they were three years behind their biggest competitor, Hershey’s, and their bite-sized chocolate bar.
This late arrival to market inspired our theme line: Bite-sized Twix are such a great idea. Why didn’t they think of them years ago?
So we created a campaign that looked back to Twix’s fictional past to provide some humorous explanations as to why they didn’t introduce Twix Bites sooner.