Twix: Virtual Pet #TBT

Credits & Description:

Brand: Mars Chocolate North America
Entrant Company: BBDO New York, New York
Agency: BBDO New York, New York
Production Company: Smuggler, New York
Editing Company: P.S. 260, New York
Music Company: Heard City, New York
Visual Effects Company: eightvfx, Los Angeles
Executive Producer: Amy Wertheimer BBDO New York, New York
Executive Producer: Alex Gianni BBDO New York, New York
Executive Producer: Lisa Rich Smuggler, New York
Chief Creative Officer: David Lubars BBDO Worldwide
Chief Creative Officer: Greg Hahn BBDO New York, New York
Executive Creative Director: Peter Kain BBDO New York, New York
Executive Creative Director: Gianfranco Arena BBDO New York, New York
Agency Producer: Patrick Smith BBDO New York, New York
Art Director: Justin Bilicki BBDO New York, New York
Producer: Alex Waite Smuggler, New York
Director: Jun Diaz Smuggler, New York
Editor: Robert Ryang P.S. 260, New York
Audio Engineer: Evan Mangiamele Heard City, New York
Copywriter: Matt Herr BBDO New York, New York
Associate Creative Director: Justin Bilicki BBDO New York, New York
Associate Creative Director: Matt Herr BBDO New York, New York
Director of Broadcast Production: David Rolfe BBDO New York, New York
Account Team: Susannah Keller BBDO New York, New York
Account Team: Lisa Piliguian BBDO New York, New York
Account Team: Phil Brolly BBDO New York, New York
Account Team: Ashley Gill BBDO New York, New York
Account Team: Aparna Joshi BBDO New York, New York
Group Planning Director: Crystal Rix BBDO New York, New York
Planner: Alaina Crystal BBDO New York, New York
Director of Photography: John Barr
Editorial Producer: Zarina Mak P.S. 260, New York
VFX Company: eightvfx eightvfx, Los Angeles
Description of the Project:
In 2014, Twix finally released a bite-sized version of their famous Twix bar. Unfortunately, they were three years behind their biggest competitor, Hershey’s, and their bite-sized chocolate bar.
This late arrival to market inspired our theme line: Bite-sized Twix are such a great idea. Why didn’t they think of them years ago?
So we created a campaign that looked back to Twix’s fictional past to provide some humorous explanations as to why they didn’t introduce Twix Bites sooner.