Brand: Two Hats Beer
Creative Agency: Mekanism
Founder/Executive Creative Director: Tommy Means
Head of Creative/Design: Tom Lyons
Creative Director: Matt Stafford
Jr. Art Director: Mills Adams
CEO/President: Jason Harris
Managing Director, Chicago: Rick Thornhill
Brand Director: Amy Henning
Senior Brand Manager: Kyle Goethals
Head of Production: Kati Haberstock
Sr. Producer: Jessica Murray
Talent & Traffic Mgr: Kourtney Luster
Head of Strategy, East: Adama Sall
Planning Director: AJ Livsey
Social Media Agency: Epic Signal
Managing Director: Hallie Harris
Director of Social Strategy: Kirby Todd
Senior Content Producer: Joey Seagrove
Copywriter: Christina Semak
Junior Art Director: Lauren Abele
Senior Social Strategist: Annettte Marroquin
Influencer Strategist: Liz Micheletti
Production Company: Sister Studios
Director: Spenser Nottage
EP: Sarah DiLeo
Producer: Alun Lee
DP: Spenser Nottage
Production Designer - Max Smith
1st AD: Alex Gilbert
Phantom Tech: Dave Lezynski
1st AC: Sydney Cox
Gaffer: Vanessa Woo
Key Grip: Joe Heath
Production Manager: Emily Barbera
Makeup: Emily Sims
Editorial: Sister Studios
Editor: Josh Blackman
Assistant Editor: Scott Limanek
Post Producer: Katherine Bruens
Color: Ntropic
Colorist: Marshall Plante
Mix: M2
Audio Engineer: Mark Pitchford
Published: February 2018
Synopsis:
In September MillerCoors launched a new brand called Two Hats, a line of clean-finishing light beer brewed with a hint of natural fruit flavor and targeted towards 21-24 year olds, and today, creative agency Mekanism and its in-house social media agency and in-house production company, Epic Signal and Sister, respectively debuted the campaign for the brand’s official launch, “Wait, What?”.
Rooted in the insights that twentysomethings hustle hard, grew up with iPhones in elementary school, and embrace ridiculous visual storytelling through memes and Snapchat filters, “Wait, What?” invites these 21-24 year-olds who typically haven’t considered beer to try one created specifically with them in mind.