| One Show 2017 | ||
|---|---|---|
| Film | Under 100k Budget | Merit |
| Clio Awards 2016 | ||
| Film | Product/Service: Short form (between one [1] minute and five [5] minutes) | Gold |
| El Ojo Festival 2016 | ||
| Cine/TV | Institucional e imagen corporativa. Auspicios y Patrocinios | Oro |
| Cine/TV | Comerciales online | Oro |
| Andy Awards 2017 | ||
| Web Film | Media | Silver |
| Wave Festival 2017 | ||
| Film | Produtos e Serviços - Film | Bronze |
| El Sol Festival (Español) 2017 | ||
| TV/Cine | Medios De Comunicación, Publicaciones. Artículos De Oficina. | Sol De Bronce |
Brand: TyC Sports
Media: TV
Category: Media
Agency: McCann
Geo: Argentina
TyC Sports: Trump
Advertising Agency: Mercado McCann, Argentina
General Creative Directors: Darío Rial, Diego Tuya
Creative Directors: Gonzalo Fernández, Ignacio Galardi
Diretor de Arte/Art Director: Gonzalo Fernandez
Client service: Agustín Coste, Victoria Rossetti
Production: Agustín Borgognoni, Hernán Pedros
Production house and post production: Postmedia
Sound: Twins
Sound Design Company: Mariano Malvasio
Sinopse:
2016 was a remarkable year in America in both political and sport world.While Donald Trump’s latinamericans xenophobic speech keeps growing, America prepares to host the Centennial America’s Cup and soccer teams throughout South America.In Argentina, TyC Sports, is the only local channel that will broadcast the event disputing audience`s attention with international channels. In this context TyC uses the words of Trump himself to generate engagement with the audience and to positionate the brand as different one among the others.