Client: UAZ
Deputy General Director on the Sales and Marketing: Sergey Travkin
Global Vision (strategy)
Executive Director: Andrey Yarmolchuk
POSSIBLE Group
Creative Director: Ekaterina Antipova
Creative: Maria Guschina
Account Manager: Alina Rozhkova
Producer: Dmitry Kuznetsov
Client Service Director: Vadim Stolberg
Art Director: Roman Antonov
Chief New Business Officer: Vladimir Garev
ASAP PRODUCTION
Executive Producer: Asya Kotelnikova
Creative Producer: Maksim Kuzmin
Producer: Yulia Bogdanovich
Account-director: Aleksandra Dolgina
Director: Alexey Belov
DOP: Misha Hasaya
Music: Roma Litvinov (Mujuice)
Production Service: FPS Production
Description:
The campaign #myplaceofpower asks users to share what places inspire them. The central element of the campaign was a video with legendary Kostya Tszyu. As a part of this UAZ has made made a website http://patriot2017.uaz.ru/, and in November the brand will start a special project about different places of power in Russia and how to get there. Also in November a social network contest will be launched: after posting a picture of their place of power and telling about it with a hashtag, users get an opportunity to win a special prize from the brand.