Category: Professional Services
Media: Film
Media: TV
Brand: Uber
Agency: Marcel
Geo: France
Advertising Agency: Marcel Agency, Paris, France
Chief Executive Officers: Pascal Nessim, Charles Georges-Picot
Creative Chairman: Anne de Maupeou / Marcel Worldwide
Creation Directors: Dimitri Guerassimov, Fabien Teichner / Marcel Paris
Strategy Managing Partner: Nicolas Lévy
Associate Director: Benjamin Taieb
Managing Director: Alice Noé
Group Manager: Eva Castrillo
Creation Director: Rémy Aboukrat
Art Directors: Claire Cartaud, Amélie Mariotti
TV Producer: Elodie Jonquille
Production: Phantasm
Producer: Olivier Muller
Director: Luke Monaghan
Published: March 2017
Description:
Marcel, Paris has created "uberPOOL," Uber's ridesharing option that allows riders going in the same direction to share the same car. UberPOOL came from a simple thought: sharing is the most effective way to reduce the number of vehicles on the roads and reduce costs for all riders. This vision shared mobility for all, everywhere, at a lower cost - is at the heart of Uber's strategy to democratize on-demand transport and help cities get rid of individual cars that are only used 4% of the time and clog up to 15% of public space in parking.
uberPOOL: no need to know each other to go in the same direction.
uberPOOL is an option available on the Uber app in Paris. You can share your ride and save the price.