| ADCR Awards 2016 | ||
|---|---|---|
| PROMOTIONS & NEW MEDIA | Ambient Media | Bronze |
| INTEGRATION & INNOVATION | Product Ideas | Bronze |
| Red Apple International Advertising Festival 2016 | ||
| Social advertising | Best usage of non-standard advertising (New media) | Bronze |
Agency: LEO BURNETT MOSCOW
Client: Uber
Title: THE HIDDEN CAR CRASH WINE LABEL
Creatives:
Anastasia Naassan
Evgeniya Shipova
Ksenia Sharapova
Irina Kartina
Andrey Kokorin
Vasiliy Gubin
Ilya Pryamilov
Mikhail Kudashkin
Traditionally, restaurant visitors perceive wine as a light drink. It seems that you can easily drive a car after a glass or two with your dinner. However, such behaviour leads to road accidents. We conducted a unique social experiment in ‘Jean-Jacques’ restaurants, with a bottle of wine as the centrepiece. Unusual bottle of wine.
Advertising Agency: Leo Burnett, Moscow, Russia