Category: Transport
Media: Film
Brand: Uber
Agency: 40/40 Creative
Geo: Australia
Advertising Agency: 40/40 Creative, Gold Coast, Australia
Creative Director / Copywriter: Nic Nichols
Art Director: Yakub Erogul
Illustrator: Brandon Els
Photographer: Harley Spick
Sound Design: Jarsonic
Talent: SASS Management
Published: December 2016
Description: As part of Uber’s partnership with DrinkWise Australia. The message is to help Australians make safer and smarter decisions when drinking on a night out.
Through this collaboration, Uber and DrinkWise will raise awareness of responsible drinking and the importance of increasing access to reliable and affordable transport late at night in our cities.
As part of the campaign, Uber and DrinkWise are giving away $1 million worth in ride discounts for the holiday season.