Ubisoft: Scars

Credits & Description:

Client: Ubisoft
Product (Service): For Honor
Agency: Ddb Paris, France
Entrant: Ddb Paris, France
Idea Creation: Ddb Paris, France
Idea Creation 2: Ubisoft Paris, France
Production: Make Me Pulse Paris, France
Executive Creative Director: Alexander Kalchev (Ddb Paris)
Copywriter: Rémi Dias das Almas (Ddb Paris)
Art Director: Mickaël Jacquemin (Ddb Paris)
Account Manager: Marie-Elise Archambaud (Ddb Paris)
Account Supervisor: Loup-Eder Noël (Ddb Paris)
Account Supervisor: Laetitia de Camas (Ddb Paris)
Game Advisor: Alban 404
Vice-President: Geoffroy Sardin (Ubisoft)
Marketing Director: Guillaume Carmona (Ubisoft)
Marketing Director EMEA HQ: Camille Aneas (Ubisoft)
EMEA Online Brand Manager: Pierre Thomas (Ubisoft)
Producer: Nicolas Rajabaly (Make Me Pulse)
Producer: Julien Rault (Make Me Pulse)
Producer: Grégory Bruneau (Make Me Pulse)
Date: February, 2017
Synopsis:
The Campaign
To showcase the “For Honor” universe and 3 factions, we created an immersive experience. Gamers were invited to retrace the past of a Knight, a Viking and a Samurai through the scars on their weapons. From first combat to the owner’s death, each scar showed a video created with in-game footage.
jIn the end, gamers personalized their weapon with over 190 combinations possible. And finally, a unique code for an exclusive pre-launch trial appeared on the blade of their weapon, driving engagement and beta-testing.
Creative Execution
Scars offers an immersive interactive experience with ultra-realistic WebGL rendering. The user finds himself face to face with each exquisitely rendered warrior. As you scroll down, you discover the warrior’s life. Thanks to motion capture and spatialized sound design techniques, every sound faithfully highlights each movement and impact of the scene.