Category: Finance
Media: Digital
TITLE: UBS Brand Campaign IWD
CLIENT: UBS
ADVERTISING AGENCY: Publicis London
Country: United Kingdom
EXECUTIVE CREATIVE DIRECTOR: Dave Monk
CREATIVE DIRECTOR: Richard Baynham
COPYWRITER: Helena Heras
ART DIRECTOR: Madelien Scholten
ACCOUNT HANDLER: Sally Heiser / Matthew Rene
MEDIA BUYING AGENCY: Mediavest
MEDIA PLANNER: Lenka Kretikova / Kieran Atkinson
MUSIC COMPANY: MassiveMusic
MASSIVEMUSIC SERVICES: Music Activation & Sponsorship, Music Strategy & Intelligence, Creative Search & Licensing, Sonic Branding, Music Arrangement & Production
SONG TITLE: 'Free Me'
ARTIST: Joss Stone
WRITERS: Jonathan Nicholas Shorten, Joss Stone
MUSIC SYNC: Rerecording of “Free Me” by Joss Stone
SOUND ENGINEER & MIX: Jay Auborn
POST-PRODUCTION COMPANY: The Mill
Published: March 2017
Description:
UBS has launched a global campaign highlighting its efforts around women and diversity initiatives with a new international wave of its brand campaign focusing on women. Harnessing the power of music to enforce the message, the campaign features a version of ‘Free Me’ by Grammy Award winning singer Joss Stone, re-recorded exclusively for the campaign by MassiveMusic.