Category: Branded Content Internet Film
Advertiser: UBS
Product/Service: UBS BANK
Agency: PUBLICIS NEW YORK
Production Company: HUMBLE, New York, USA
Chief Creative Officer: Paul Steentjes/Worldwide Creative Director
Executive Creative Director: Jay Williams
Copywriter: Jason Savage
Art Director: Hajime Ando
Agency Producer: Tim Bierbaum
Account Supervisor: Don Blashford - Evp/Worldwide Account Director
Advertiser's Supervisor: Nadine Genet
Producer: Erik Berkowitz/Persis Koch (Exec.producers)
Director: Noah David Smith
Editor: Megan Brennan
Account Manager: Andrea Bedoya - Account Executive
Director Of Photography: Noah David Smith
Account Manager: Andrea Bedoya - Account Executive
Director Of Photography: Noah David Smith
English Description
The assignment was a UBS billboard at JFK Airport . But rather than simply do an ad within the new global campaign for UBS - "We Will Not Rest" - we found someone who embodies the very spirit of the campaign. Meet Stephen Wiltshire, an autistic artist who draws fantastically detailed cityscapes from memory, with an unwavering dedication to his craft . We contacted him about doing a drawing of NYC to use as a billboard. Then we flew him from London to NYC, he took a helicopter ride around Manhattan, and then spent four days in a studio. We filmed the whole experience. The film appeared on the UBS website and on YouTube. On July 11th, the spectacular went live at JFK, taking up three massive panels in the international arrivals hall. And to complete its journey, the drawing was eventually auctioned off to benefit a 9/11 charity.