Category: Commercial Public Services
Advertiser: UFONE
Product/Service: TELECOMMUNICATIONS
Agency: GAME OVER PRODUCTIONS
Production Company: TADPOLE FILMS, Karachi, PAKISTAN
Date of First Appearance: Jul 3 2010
Chief Creative Officer: Faisal Qureshi
Executive Creative Director: Ahsan Rahim
Director: Ahsan Rahim
English Description
This ad, nick-named “Love Story”, represents Ufone’s campaign on Voice Quality. The film opens with soft music from a rhythm guitar filling the air, and shows a beautiful girl walking down the street, with the sun and wind in her hair. The song is about the magic of voice early in the morning, and as the words of the song come in, she turns around to notice a boy smiling at her. She sits down at an outdoor bistro table briefly to talk on the phone, and in her distraction, she leaves her mobile phone there. The boy is quick to grasp the opportunity, picks up her phone and approaches her. But he is surprised, not so pleasantly, and realizes the importance of Voice Quality.