Category: Public Interest, NGO
Media: Outdoor
Brand: Ukrainian Marketing Forum
Agency: BBDO
Geo: Ukraine
Advertising Agency: BBDO, Kyiv, Ukraine
Executive Creative Director: Anze Jereb
Creative Director: Denis Keleberdenko
Senior Copywriter: Julia Kolesnik
Art Director: Maria Plotnikova
Head of Design Studio: Maria Teterin
Designers: Togzhan Slyamgaliyeva, Kseniya Milchenko, Alexandr Onatsky
Account Manager: Alisa Komm
Client Service Director: Irina Danilevskaya
Chief Executive Officer: Victor Ishkov
Cameraman: Anton Ivanov
Microbiologist: Galeb Al-Maali, Candidate of Biological Sciences, Junior Researcher
Published: April 2018
Synopsis:
Your knowledge has gone past its expiration date.
Knowledge gets dated. Earning your degree and quietly working until you retire doesn't work anymore.
The world is changing so quickly that it takes a lifetime to learn your craft. The marketing we studied a decade ago is already dead. In order to demonstrate this, we took Philip Kotler’s cult marketing book and millions of spores of mold, placed them together in a citylight panel and… let time show off its strength.