Category: Public Interest, NGO
Media: Film
Brand: Ukrposhta
Agency: Saatchi & Saatchi
Geo: Ukraine
Advertising Agency: Saatchi & Saatchi, Ukraine
Creative Director: Kosta Schneider
Art Directors: Eugene Zvenigorodskiy, Illya Bondar
Copywriters: Sergey Beloshitsky, Dmytro Mamontov, Olexandra Kochubey
Managing Director: Tatiana Slivko
Head of Production Department: Julia Sokolova
Senior Account Manager: Elena Tarasiuk
Account Executive: Katerina Grishko
Director: Vladimir Zhuravkin
DOP: Sergey Morgunov
Production House: 23/32 Films
Post-Production: Wizard Post
Published: May 2017
Description:
The well-known European song contest is a truly outstanding event that is always a festival of emotions for hundreds of millions of spectators all over the world with the exception of hard of hearing people. The society is capable of changing the situation.
In Ukraine one of the first steps towards changes became the idea of social initiative by Saatchi & Saatchi agency to create a video in which the song by the Ukrainian representative on the contest would be entirely performed in the international sign language. The idea caused public outcry and from words in a presentation quickly transformed into a team of concerned people who got together and made it true.