Media: TV
Category: Public interest
Client: UN Women
Brand: UN Women National Committee (NC) Australia
Agency: BMF Sydney
Executive Creative Director: Alex Derwin
Creative Director: Jen Speirs
Creative Team: Millicent Malcolm and Emily Field
Strategic Planner: Kellie Box
Managing Director: Steve McArdle
Group Account Director: Liz Ainslie
Account Executive: India Gates
Agency Producer: Brooke Mather
Production Company: BMF
Editor: Al Moore
Sound and Music: Rumble Studios
Published: March 2018
Synopsis:
When disaster and crisis strike, women and girls are impacted differently, they die in greater numbers and their livelihoods are hit harder. This International Women's Day we want to ensure that no woman is left behind when disaster or crisis strike.
Women are 14 times more likely to die in a natural disaster. And those who survive face serious risk of sexual assault and violence in the aftermath. Especially in the dark. Yet something as simple as solar lanterns can change the odds. Coinciding with International Women's Day (IWD 2018) on March 8, UN Women National Committee (NC) Australia has launched "Leave No Woman Behind" to raise awareness and help people empathise with the dangers women face in disaster, crisis and conflict settings, especially under the cover of darkness. The pro bono film created by BMF will be shown at the International Women's Day Breakfast held at Sydney's International Convention Centre tomorrow, to encourage attendees to donate to support UN Women's life-changing work empowering women around the world.