Category: Public Awareness Messages
Advertiser: UNDP-ACT
Product/Service: ASSOCIATION OF HISTORICAL DIALOGUE & RESEARCH
Production Company: CREWHOUSE MEDIA, Nicosia, CYPRUS
Date of First Appearance: Nov 4 2010
Chief Creative Officer: David Hands
Art Director: Matt Wilde
Director: David Hands
Editor: Simon Hustings
Sound Design/Arrangement: Soundpath Studios
Lighting: Kyriakos Politis
Music: Julin/Mr Natural
Director Of Photography: Stephen Nugent
Editing Company: Crewhouse Media
English Description
Cyprus is a divided island between two ethic groups, the Greek Cypriots and the Turkish Cypriots and each view their history and current affairs from their own perspective. The objective was to challenge the viewer to look at any given situation from a different perspective and to think critically. The aim was to use one single shot that changes the perspective of what the viewer is seeing. The PSA accompanies the current peace talks between the two sides. The film was commissioned by UNDP-ACT on behalf of the Association of Historical Dialogue and Research.