Advertiser: UNICEF
Agency: OGILVY & MATHER CHILE
Category: Short Format Internet Film
Advertising campaign: SWEET TRICK
Director: Alejandro Harriet
Chief Creative Officer: Cesar Agost Carreño
Director: Diego Rojas
Copywriter: Felipe Abufhele
Account Manager: Eric Krohn
Art Director: Gabriel Izquierdo
Agency Producer: Marcela Carcamo
Copywriter: Miguel Muñoz
Music: Miranda Productions.
Producer: Alejandro Harriet
Other Credits: CEO
Producer: Diego Rojas
Editing Company: H Films
Other Credits: Marco Chiossone
Creative Director: Nicolas Neumann, Juan Barahona
Copywriter: Nicolas Neumann
Brief Explanation
This ad for Unicef highlights how gifts are used to gain the trust of child sexual abuse victims by dressing up as candy floss, generating a powerful message and generating awareness.