| Golden Drum 2016 | ||
|---|---|---|
| Public relations | Unconventional communication | Silver Drum |
Campaign name: How to disappeared?
Registrant: Isobar Budapest
Brand name: UNICEF
Designer: Adam Sandor
Client account director manager: Tünde Rembeczki
Director: Nándor Lőrincz
Art Director: Emese Gillotte
Executive Creative Director: Marton Jedlicska
Creative director: Balázs Tompa
Director of photography: Nagy Bálint
Strategic planner strategist: Anna Kádár
Copywriter: Dorottya Tóth
Creative idea explanation: We demonstrated the brutal truth of child abuse through children’s perspective. Abused kids who grow up in violent environments believe abuse to be normal, so they adapt to it. They acquire everyday skills to live with violence. We decided to show the reality of child abuse in the way children would show it: in self-made how-to videos about the tricks they use every day.