Uniqlo: UNIQLO DEBUT

Credits & Description:

Advertiser UNIQLO
Product UJ
Entrant GROUND Tokyo, JAPAN
Type of Entry: Craft: TV
Category: TV - Best Use of Music
Title: UNIQLO DEBUT
Advertiser/Client: UNIQLO
Product/Service: UJ
Entrant Company: GROUND Tokyo, JAPAN
Advertising Agency: GROUND Tokyo, JAPAN
Creative Credits
Chief Creative Officer: Satoshi Takamatsu
Executive Creative Director: Satoshi Takamatsu
Creative Director: Thomas Hayo
Copywriter: Thomas Hayo
Planner: Satoshi Takamatsu
Production Company: MONSTER ULTRA Tokyo, JAPAN
2nd Production Company: STINK London, UNITED KINGDOM
Producer: Takaharu Hatori/Daniel Bergmann/Iwao Noritomi/Mungo Maclagan
Art Director: Thomas Hayo
D.O.P./Lighting Cameraman: Matin Ahlgren
Brief Explanation:
A simple and pure composition featuring models shot topless and the sound of the classic piano created a strong impression for the debut of the new UNIQLO denim brand, "UJ".