| D&AD Awards, 2016 | ||
|---|---|---|
| Graphic Design | Data Visualisation | Wood Pencil |
Agency: 180 Amsterdam
Client: United Colors of Benetton
Art Director: Rachel Kennedy
Chief Creative Officer: Al Moseley
Content Producer: Claire Ford
Copywriter: Joe Craig
Designer: Kate Shearer
Editor: Chee-Han Wong
Executive Creative Director: Dave Canning
Executive Creative Director: Dan Treichel
Producer: Neil Henry
Producer: Jo Kelly
Producer: Louise Tench
Creative Agency: 180 Amsterdam
Production Company: Lemonade
Production Company: Mediamonks
Production Company: Not to Scale
Account Manager: Mackenzie Walen
Business Director: Melanie Portelli
Strategic Planner: Clare Satterthwaite
To promote the new line of United Colors of Benetton, which was inspired by the diversity of today’s modern cities, we set out to prove just how beautiful diversity is. Which is why the new faces for Benetton do not exist. They are statistically accurate data visualizations of every ethnicity living in some of today’s key cities. Using a custom algorithm, and a photo shoot spanning six cities, we turned the ethnic data of each city into a face that has never been seen before. The faces appeared as the face of each city, and as the face of Benetton in print, OOH, online and in store.