United Nations: Home [Trailer]

Credits & Description:

Additional: HOME Trailer starring Jack O'Connell & Holliday Grainger http://www.homefilm.org
#withrefugees
Brand: Un
Subbrand: United Nations Kosovo Team
Brand: Undp Kosovo
Production Company: Somesuch x Black Sheep Studios
Director: Daniel Mulloy
Producers: Shpat Deda, Scott Odonnell, Tim Nash, Chris Watling and Afolabi Kuti
Cinematographers: Victor Seguin and Paul Mackay
Editing Company: Homespun
Editor: Philip Currie
Post Production Company: The Mill
Colourist: Oisin Odriscoll
Vfx Supervisor: Carl Philips
Lead Vfx Artists: Nina Mosand and Ed Poulson
Lead Cgi Artists: Aidan Gibbons, Jacob Gonzales and Rebecca Ferguson
Audio Company: Factory
Sound Designer: Jon Clarke
Music Supervisor: The Most Radicalist Black Sheep Music
Campaign Description:
Home took the global refugee crisis, the issue on every front page and news bulletin around the world, and did something that no-one else was doing - made it human. Home is not a story about refugees, it is a story about love. The kind of love that makes you do scary, dangerous things to protect your family. Home, however, did not tell this story straight. Home also reverses the roles. A British family, not the usual face of the refugee crisis, are the film’s main focus. They travel to Kosovo, in what looks at first like a holiday, but quickly turns into something darker and more distressing, that tests the very limits of their love. This powerful role reversal was designed to create empathy, to help them feel the situation as if it was happening to them, to bring it much, much closer to Home.
Outcome:
1.5 million people have signed the #withrefugees petition, and counting. Home was referenced in the UN General Assembly debate on the issue of refugees. To date, the film has screened at over 50 festivals and won 18 awards including the BAFTA for Best British Short Film and a nomination for Best Film at the European Film Academy Awards.
Relevancy:
Home is a film about the refugee crisis; the most important issue of our time that no one cared about. People were switching off from the news and even the most terrifying newspaper coverage wasn’t shifting public opinion. We needed to find a different way to cut through. By creating a piece of entertainment, we helped the UN find a new way to engage people on the issue. Home made people empathise, feel the problem for themselves, and as a result added a new, powerful perspective to the conversation.
Execution:
The Home trailer was released online exclusively through The Guardian on 8th June, it also featured before films at selected cinemas across the UK, was advertised on the Underground and on Digital Taxi tops. The film premiered on World Refugee day (11th June 216) simultaneously in London and Kosovo. After which, there were 70 screenings across the UK during World Refugee Week (June 20th-26th). The film then travelled the world through film festivals gaining many international plaudits. Home will be released globally online on World Refugee Day 2017 in a partnership with the BBC.
Strategy:
Target audience (consumer demographic/individuals/organisations)Firstly, people all around the world. We needed their signatures in order to pressure our second target audience: World leaders sitting at the UN General Assembly.ApproachCreate something that makes people spend time with the issue, instead of switching off from it. Create something that takes the issue out of the news and into people’s hearts, by using a medium that really moves people - film. Use this film to bring a new voice to the refugee conversation.
Synopsis:
Situation65 million people were being displaced by the biggest refugee crisis of our time. And worse still, the world was turning its back. BriefSimply, we needed to make people care. We had to find a way to make people engage with an issue that they did not want to engage with, and put forward a new perspective that would change the conversation. ObjectivesBoost the UN’s #withrefugees campaign, a petition that needed signatures in order to pressure world governments into giving basic rights to refugees.