D&AD 2017 | ||
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Film Advertising Crafts | Casting for Film Advertising | Wood Pencil |
Agency: Re
Client: Uniting
Creative Agency: Re
Production Agency: Collider
Strategy: Benjamin Harrison, Alistair Stephenson
Designer: Erin Hoffman
Design Director: Annika Weller
Head of Verbal Identity: Shannon Bell
Casting: i4 Casting
1st assistant director: Emma Jamvold
Production Manager: Freya Mackenzie
Grade: Billy Wychel
Talent: Jett England, Nea Kearns, Judy Smith, Michael Serbert, Christina Cho,i Carlos Rueda, Jennah Dungay, Mary Hadji
Art Director: Ruby Mathers
Casting Director: Joseph Wijangco
Creative Director: Chris Maclean, Colin Cornwell
Director: Jack Naylor
Director of Photography: Christopher Miles
Executive Producer: Rachael Ford-Davies
Executive Producer: Loren August, Rod James
Producer: Olivia Hantken
Editing: Alex Feggans, Myles Selwyn, Gabi Muir
Account Handler: Lou Rice, Sophie Collins, Laura Pykett
Description:
Uniting has been providing services to the community for over 100 years. To show the incredible breadth of their community work, we brought together pairs of people that Uniting had helped, each from vastly different backgrounds, to hear eachother’s stories. From an initial list of over 100, 10 pairs were cast. As natural chemistry was critical, pairs were matched based on a common theme, such as identity struggles or the need to leave home. This nuanced casting laid the ground for real, raw conversations that showed the depth of Uniting’s work.
Uniting provide services in aged care, disability, community, early learning, education and training throughout NSW and the ACT.