Client: McCann Lisbon
Agency: McCann
Advertising Agency: McCann, Lisbon, Portugal
Published: April 2020
Country: Portugal
Synopsis:
In such a difficult time, marked by doubts and uncertainties, at least one conviction that we can have: together we are stronger. Even separated by social isolation, the need for unity has never been more clear and evident. A pandemic has shown a powerful impact on our fragility and has shown that help each other is more important than ever. McCANN Lisbon is a advertising agency that believes in the power of truth. And a great truth has been revealed in the current corona virus context: Together we are stronger. And to show this, we decided to change our own brand and give up on our own company name. Because, WeCANN stay at home, WeCANN be together and WeCANN overcome this.