Geo: United States of America
Brand: Universal Parks and Resorts
Agency: David&Goliath, LA
Founder & Chairman: David Angelo
Chief Creative Officer: Bobby Pearce
Executive Creative Director: Ben Purcell
Art Director: Tracey Chan
Copywriter: Chris Santaiti
Director of Broadcast Production: Paul Albanese
Producer: Dustin Oliver
Jr. Producer: Sana Bawania
Director of Business Affairs: Rodney Pizarro
Business Affairs Manager: Jason DelosSantos
Group Account Director: Jamie Simms
Account Executive: Jenavieve Cazares
Group Strategy Director: Donesh Olyaie
Strategist: Justine Basil
Project Manager: Mike Antonellis
Director of Digital Production: Peter Bassett
Digital Producer: Kyle Stein
Digital Designer: Meagan Steinkamp
UX Designer: John Randall IV
Sr Programmer: Benjamin Smith
Programmer: Mariano Echegoyen
Production Company: RSA Films, Inc
Director: Tobias Granström
Director of Photography: Aril Wretblad
President: Jules Daly
VP/Executive Producer: Marjie Abrahams
Head of Production: Elicia Laport
Producer: Linda Masse
Editorial House: Spinach
Editor: Adam Bright
Executive Producer: Jonathan Carpio
Producer: Patricia Gushikuma
Lead VFX: JAMM VFX
VFX Supervisor/Lead CG: Andy Boyd
VFX Supervisor/Lead Compositor: Jake Montgomery
Flame Artist: Brian Hajek
Flame Artist: Mark Holden
Lead CG Lighter: Brian Burke
CG Artist: Zachary DiMaria
CG Artist: JT Lawrence
CG Animator: Stew Burris
CG Animator: Les Major
Executive Producer: Asher Edwards
Producer: Ashley Greyson
Production Coordinator: Justine Pregler
Raptor VFX: Tippett Studio
Executive Producer: Paul Grimshaw
VFX Supervisor: Matt Jacobs
On-Set VFX Supervisor: Eric Leven
VFX Producer: Lee Hahn
VFX Coordinator: Brenden Hawkins
CG Supervisor: Brad Fox
VFX Editor: Joey Santana
Model Lead: Steve Jubinville
Paint Lead: John Rader
Puppet Lead: Eric Jeffery
Match Move: Devin Breese
Match Move: Eric Marko
Animation Supervisor: Tom Gibbons
Animation: Guido Muzzarelli
Animation: Nate Ross
Lighting TD: Marie-laure Nguyen
Lighting TD: Thomas Hutchinson
Comp Lead: Ross Nakamura
Roto: Dave Sullivan
Color Supervisor: Page Frakes
Online & Color: MPC
Colour Artist: Mark Gothin
Music: “A Hero Rises” / APM
Sound Design & Mix: Margarita Mix
Sound Engineer: Nathan Dubin
Executive Producer: Michele Millard
Spanish Agency: Barú
Founder & CEO: Elizabeth Barrutia
Chief Creative Officer: Mike McNellis
Sr. Account Director, Brand Strategy: Norma Manzanares
Creative Director: Pablo Buffagni
Published: February 2018
Synopsis:
Universal Parks & Resorts is launching an all-new national brand campaign for Universal Orlando Resort and Universal Studios Hollywood, introducing the tagline, “Grow Bolder” and showcasing Universal theme parks as destinations that enable families to take their vacations to the next level.
Created in partnership between Universal Parks & Resorts and David&Goliath, the centerpiece of the integrated effort is a TV spot titled “Grow Bolder.” The cinematic, B&W spot departs from typical theme park advertising and breaks convention by featuring kids who are empowered and eager to stand on their own, speak for themselves and boldly take on new adventures. The spot will air the week of 2/19 during the last week of the Winter Olympics on NBC and its’ affiliates.