Geo: United States of America
Client: University Hospitals/Cleveland
Agency: Boathouse Group, Inc
CD/Art Director: Margaret McGovern
Copywriter: Bob Fitzgerald
Executive Producer: Kim Daniels
Producer: Sara Spitz
Production Company: Voyager
Director: Charles Frank
DP: Jeff Melanson
Editorial Company: TwoPoint0
Editor: Keith Olwell
Executive Producer: Wendy Rosen
Color: Nice Shoes
Colorist: Chris Ryan
Music: Hifi
Soundtrack: Brian McKeever
Published: February 2018
Synopsis:
TwoPoint0 Editor Keith Olwell tugs at the heart strings in his edits of University Hospitals’ latest campaign, revealing scientific advancements that are revolutionizing the patient experience. The various narratives unveil the many ways that University Hospitals transform people’s lives, from fighting chronic diseases to pioneering complex surgeries, leading the way to get more patients to their milestone cure. The spots aired during the Super Bowl and the Olympics, and reflect TwoPoint0’s versatile business model in working with creative shop Boathouse both in New York and Boston. TwoPoint0 continues to ride a strong wave of momentum with a Mercedes commercial on their radar for the Oscars telecast on March 4th.