Category: Education
Media: Film
Brand: University of Leicester
Agency: TBWA
Geo: United Kingdom
Advertising Agency: TBWA\Manchester, UK
Executive Creative Directors: Lisa Nichols , Gary Fawcett
Art Director: Jason Chadwick
Copywriter: Sam Rutter
Managing Partner: John Triner
Account Manager: Laura Horne
Account Executive: Rosie Conning
TV Producer: Lou Vasey
Director: Yoni Weisburg
Producer: Nick Crossley
Production Company / Post-Production Company: Chief Productions
Published: August 2018
Synopsis:
The University has launched its first major brand and recruitment campaign.
The space themed brand campaign celebrates the University’s campus based space research centre and their reputation in space technology, showing potential students Leicester really is the place to launch yourself into your future.
The campaign features this week on TV, cinema, social media and national press. It will run over the next 6 weeks.
Speaking ahead of its launch, Georgina Kelly, Group Marketing Director said: “This campaign proposition elevates the University with a strong metaphor, which reflects our expertise and strengths and is also easily understood and is brilliantly executed.”
The work has been created by academic and professional service staff, together with TBWA\Manchester, using students and staff in dozens of location across our campus in a whirlwind two day shoot.