180LA is launching a motivational campaign today for University of Phoenix that features alum and PhD candidate Carlos Ramirez playing himself, and highlights the life-changing drive and determination of its students and alumni. Part of the #WeRise brand platform, the campaign tells the powerful story of a young Carlos (played by an actor in early days), who came to the U.S. from Mexico with his parents and siblings, seeking a better life and working hard to build one. While growing up, Carlos cared for his three siblings and continually found odd jobs while his parents worked. Amazingly, taking care of those kids brought something out in Carlos - his passion for the health, happiness and care of others. Through his struggles, dedication and perseverance, while working full-time, Carlos earned a Bachelor's and Master's in Nursing from University of Phoenix, and is now working towards his doctorate.
Alumnus Carlos Ramirez’s Story
Media: TV
Category: Education
Client: University of Phoenix
Agency: 180 LA
Production: The Corner Shop
Country: United States of America
Director: Peter Thwaites
Chief Creative Officer: William Gelner
Executive Creative Director: Eduardo Marques
Executive Creative Director: Rafael Rizuto
Art Director: Karine Grigorian
Copywriter: Josh Hacohen
Producer: Lauren Prushan
Producer: Suzie Greene Tedesco
Executive Producer: Anna Hashmi
CEO/Managing Partner: Mike Allen
Head of Production: Natasha Wellesley
Brand Director: Jillian Nalty
Brand Manager: Ashley Wade
Director of Business Affairs: Loretta Zolliecoffer
Business Affairs: Angel Cielo
Planning Director: Kaleen Ogden
Planner: Tess McGourty
Editorial: Work
Editor: Bill Smedley