Category: Commercial Public Services
Advertiser: UNIVERSITY OF SAN MARTÍN DE PORRES
Product/Service: UNIVERSITY
Agency: VOLVER D6 SAC
Production Company: PATRIA, Sao Paulo, BRAZIL
Creative Director: Gonzalo Figari/Alberto Payo/Otilio González Y Marga Lainez
Copywriter: Otilio González
Art Director: Francisco Burga Y Marga Lainez
Account Supervisor: Najibe Alarcón
Producer: Eduardo Guerra
Director: Tito Köster
Sound Design/Arrangement: Noize
Planner: Paco Baro
Planner: Paco Baro
English Description
It's our 50th birthday, but the real heroes are the parents of our graduates.
We contacted hundreds of our graduates so that we could give a surprise tribute to the true heroes of USMP's 50th anniversary: their parents. With the help of their sons and daughters we awarded them an honorary diploma for all their efforts in sending their children to university, and with this footage we built our 50th anniversary campaign.
A heartfelt, emotionally charged campaign that would have a profound social impact.