Establishing itself as a thought leader with a re-imagined approach to undergraduate education, The University of Sydney has launched its new brand campaign, Unlearn, via The Monkeys. The new curriculum will be on offer from 2018 and represents the most significant change to education the University of Sydney has undertaken in a generation. The university's new model aims to better prepare graduates to succeed in a world where the careers and jobs of the future will be very different from today. The campaign demonstrates that while we've all been taught how to memorise facts and figures, not everyone has been taught how to unlearn - how to question the world, demolish social norms and rebuild new ones in their place. The campaign will run across online, print and outdoor.
Media: Integrated
Category: Education
Client: University of Sydney
Agency: The Monkeys
Production: Photoplay Films
Country: Australia
Director: Michael Corridore
Chief Creative Officer: Scott Nowell
Creative Director: Barbara Humphries
Creative: Chloe Banicevic
Creative: Archana Murugaser
Producer: Emma Thompson
Executive Producer: Oliver Lawrance
Senior Agency Producer: CHRISTINA WILMOT
Agency Producer: Ellen Fraser
Managing Director: Matthew Michael
Head of Production: Thea Carone
Planning Director: FAbio Buresti
Finished Artist: Lucinda Hansen
Designer: Lauren Elliot
Group Content Director: Kelly Spence
Content Director: Shannon Duhig
Senior Content Manager: Tim Leathart
Senior Integrated Producer: Sally Lankshear
Head of Strategy: Michael Hogg
Communications Strategy Director: Gary Peace
Media: Rob Howes
Client: The University of Sydney
Director, Marketing and Communications & Chief Marketing Officer: Marian Theobald
Deputy Director, Marketing and Communications: Johanna Lowe
Head, Brand and Marketing Services: Kerry Capsanis
Project and Brand Manager: Pia McMorran
Project and Brand Manager: Jessie Carter