Advertiser: US CELLULAR
Agency: MULLEN
Category: Short Format Internet Film
Editor: Dan Bryant
Producer: Eric D'amario
Planner: Eric Williamson
Copywriter: Gabe Ferrer
Chief Creative Officer: Mark Wenneker
Copywriter: Nick Olish
Planner: Nicole Brooker
Executive Creative Director: Tim Vaccarino
Agency Producer: Trish Dowley
Music: Asche
Executive Creative Director: Dave Weist
Account Supervisor: Allison Kaplan
Agency Producer: Caitlan Williams
Creative Director: Dylan Bernd
Director: Dylan Bernd
Copywriter: Jack Collier
Copywriter: Katy Hornaday
Art Director: Lauren Geisler
Copywriter: Lane Petrauskas
Art Director: Lisa Mathisen
Director Of Photography: Martin Albert
Agency Producer: Mary Donington
Copywriter: Nick Mathisen
Music: Spencer
Copywriter: Suzanne Sherwood
Editing Company: White House
Account Manager: Yurie Park
Brief Explanation
Thousands of people vent about their wireless providers online every day, but their complaints often fall on deaf ears. So to show people that U.S. Cellular is a different kind of wireless provider, we created Call Someone Who Cares – a social initiative where we intercepted angry tweets from non-customers and responded to them live, in real time with over 140 custom-made songs performed by real U.S. Cellular employees. Each video explained how we could solve their specific problems and told them to Call Someone Who Cares – that someone being U.S. Cellular.