United States Marine Corps Launches New Recruitment Advertising Campaign
Agency: J. Walter Thompson Atlanta
The United States Marine Corps launched its new recruitment advertising campaign today titled, Home of the Brave. The integrated campaign from J. Walter Thompson’s Atlanta office showcases a vibrant, diverse tapestry of today’s America and what makes it worth serving.
At a time of division and conflicting views of what it means to be an American, Home of the Brave emphasizes that the Marine Corps’ view of America is inclusive and that Americans are united in a common cause.
The team delivered the message by modernizing traditional symbols of patriotism, reinforcing that the Marine Corps defends the ideals that make Americans proud—such as freedom and multiculturalism—and making a direct connection between the Corps and events in our nation’s history where social progress was made.