This is V Energy's fourth instalment of its highly successful 'The Massive Hit That Improves You A Bit' brand idea, with a campaign via TKT Sydney, that promises to be bigger than Biggie, and doper than Drizzy.
Set against the backdrop of a $15m crib and comes complete with a polished hip-hop track, twerking back-up dancers, tricked out lowriders and an entourage bigger than Kanye's ego.
Alternave Title: MA MONEY$
Category: Drinks, non-alcoholic
Client: Frucor Beverages Ltd
Agency: TKT Sydney
Production: Finch
Country: Australia
Director: Benji Wienstein
Executive Creative Director: Paul Nagy
Creative Director: Ben Clare
Creative Director: Brendan Willenberg
Creative team: Ollie Beeston and James Beswick
Agency Producer: Katrina Maw
PRODUCTION
Production Companys: Finch/Steam
Executive Producers: Corey Esse (Finch), Krista Marshall (Steam)
Producers: Karen Bryson (Finch), Andrew Graham (Steam)
Director of Photography: Brendan Steacy
Editor: Dave Whittaker (The Editors)
Post production: Finch
Original Music: Grayson Matthews ft. RMDY & Roshin
Senior Sound Engineer: Anthony Tiernan (Pitchfork)
FRUCOR
Marketing Director: Mark Wiedermann
Head of Energy: Karl Davies
Senior Marketing Manager: Craig Harkness
Senior Brand Manager: Lennart Sipsma
Assistant Brand Manager: Alana Lucci
TKT SYDNEY
Managing Partner: Cate Stuart-Robertson
Senior Account Director: Hanne Haugen
Senior Account Manager: Marshall Campbell
Planning Director: Rob Dougan
Creative Agency Producer: Katrina Maw
Head of Craft: Daniel Mortensen
Public Relations Group Account Director: Phillipa Thomas
Media Partner: OMD