Category: Cosmetics & Beauty
Advertiser: VALEANT PHARMACEUTICALS
Product/Service: DR. LEWINN'S ANTI-AGEING SKINCARE
Agency: WARD 6
Production Company: CURIOUS FILM, Surry Hills, AUSTRALIA
Creative Director: Hugh Fitzhardinge/Grant Foster
Copywriter: Steve Samuel
Art Director: Richard Price
Agency Producer: Amanda Cain
Producer: Tara Riddell
Director: Sally Shapcott
Editor: Luke Haigh
Sound Design/Arrangement: Nylon Studios
Post Production: Fanatic
Music: Nylon Studios / Original Creation
Account Manager: Daniela Rocca
Planner: Holly Williams
EditingCompany: Curious Film
Account Manager: Daniela Rocca
Planner: Holly Williams
Editing Company: Curious Film
Other Credits: (Media) Ikon
English Description
Dr LeWinn’s is the original anti-ageing skincare brand whose image needed to be dragged out of the 80’s. A new tagline 'Old Can Wait' helped connect with a new generation of women.
The TVC brought this mantra to life with clocks seen abandoned, floating down stream, symbolising the disregard of growing old.