Living rooms, dining rooms, bedrooms and dens fill themselves with beautiful, stylish furniture as the camera travels by them in a new campaign directed by STORY's David Orr for VCF and SBC Advertising.
The three spots make ingenious use of motion control/stop motion as empty rooms become populated with sofas, beds, tables, dressers and other handsome accoutrements as happy couples look on. VCF president Jonathan Schottenstein and other staff point out that the store provides both beauty and value. "Style doesn't have to cost a bazillion dollars," Schottenstein says.
Category: Home appliances & furnishings
Client: Value City Furniture
Agency: SBC Advertising
Production: Story
Country: United States of America
Director: David Orr
Chief Creative Officer: Neil Widerschein
Executive Creative Director: Scott Mylin
Assoc Creative Director: Leon Yourkiewicz
Account manager: Jessica Rowland
STORY. David Orr, director; Mark Androw and Cliff Grant, executive producers; Marsie Wallach, line producer; Mary Langenfeld, production supervisor; Andrew Turman, director of photography
Editorial: Optimus.