MJW, Sydney has released its first campaign for new client Valvoline, that pays tribute to horsepower and its effect on man. With every grunt of the engine, modern man is taken back further to his primal self. Only when he emerges from his high-powered car does he go back to being a regular guy.
Directed by Primo's Nico Perez Veiga, the film is set to the classic tune Mannish Boy, re-recorded for this project by Massive Music.
The film will run on TV and in cinemas, integrated through press, outdoor, POS, digital, experiential and social, including a music video for the full length version of the track.
The campaign serves to strengthen Valvoline's status in synthetic oil by reinforcing the horsepower superiority of Synpower.
Category: Automotive
Client: Valvoline
Agency: MJW Sydney
Production: Primo
Country: Australia
Creative Director: neil flory
Copywriter: neil flory
Senior Art Director: Jon Foye
Strategist: scott davis
Client Team Director: Steve Davis
Designer: eeuwout baart
General Manager: Ricardo Larriera
Production Company: Primo
Director: Nico Perez Veiga
Co Director: Brian Kazez
Executive Producer: Carolina Cordini
Producer: German Lentini
DoP: Jose Luis Garcia
Art Director: Gimena Macri
Music: Massive Music