Advertiser: VAlVOLINE
Agency: Y&R
Category: Other Vehicles, Auto Products & Services
Advertising campaign: TREE HUGGER
Creative Director: Andrew Jeske
Editing Company: Beast
Producer: Cathy Dunn
Post Production: Gryphyn Vfx
Cinematographer: Jeff Zwart
Chief Creative Officer: Jim Elliott
Director: Jeff Zwart
Account Supervisor: Larry Evans
Sound Design/Arrangement: Q Dept
Music: Q Dept
Other Credits: Sound Mix: Heard City
Editor: Adam Schwartz
Account Manager: Arantza Urruchua
Producer: Frank Scherma
Producer: Gregg Carlesimo
Agency Producer: Craig Sklaver
Copywriter: Dean Hacohen
Art Director: Peter Herbst
Creative Director: Peter Herbst
Art Director: Robert Dufour
Account Manager: Sam Abrahamson
Brief Explanation
To demonstrate that Valvoline with NextGen technology provides great engine protection, we show a car doing incredibly high-performancece driving in a hot, punishing environment, continuously "drifting" in circles around a tree.But since this motor oil is made with 50% recycled oil, and is thus less impactful on the environment, we end with the promise that it can "make a tree hugger out of you yet" ("tree hugger" being a term for someone who particularly conscious of the environment).