Category: Cosmetics & Beauty
Advertiser: VASELINE
Product/Service: FACE SCRUB
Agency: BBH ASIA PACIFIC
Production Company: PHENOMENA, Bangkok, THAILAND
Chief Creative Officer: Steve Elrick
Executive Creative Director: Steve Elrick
Creative Director: Tinus Strydom
Copywriter: Douglas Hamilton
Art Director: Adrian Chan
Agency Producer: Richard Mayo-Smith
Producer: Songkran Klindee
Director: Top (Surapong Ploensang)
Sound Design/Arrangement: Fuse
Account Manager: Midori Watanabe
Planner: Ayesha Walawalker And Alexis De Montaigu
Account Manager: Midori Watanabe
Planner: Ayesha Walawalker And Alexis De Montaigu
English Description
Vaseline asked us to use their brand spokesman, Thai superstar celeb Ken Teeradeth, to launch their new face wash product. In an ultra-competitive and cliche filled category, we stood out with the story of a lowly stuntman whose skin was too dark and patchy to pass himself off as the handsome star of the film, played by Ken. With his job on the line, our stuntman hero finds salvation in the form of a bottle of Vaseline Face Wash. His skin brightened, his confidence brimming, our stuntman doesn't just look like the star now, he decides he wants the spotlight for himself! Featuring a cast of motley villains, a tyrannical director and a whole can of whoop ass, the spot ran heavily on Thai TV for several months, helping Vaseline Face Wash stand out as the force in men's skin care.