Media: Print
Category: Other
Client: Vasstrafik Public Transport
Agency: Forsman & Bodenfors
Country: Sweden
Art Director: Lars Jansson
Copywriter: Pontus Caresten
Account Manager: Greger Andersson
Production Manager: Helen Johansson
Designer: Christoffer Persson
PR: Robert Johnsson
Illustration: Thomas Feiner
Published: May 2018
Synopsis:
Forsman & Bodenfors thanks people for travelling together in folding ad for Swedish public transport company Västtrafik. “Thank you for your patience in traffic. It gets crowded when we’re not travelling together” states Västtrafik in a new print campaign showing a massive traffic jam. But when you fold the ad, the copy transforms into the brand tagline ”Thank you for travelling together”. And the cars disappear, leaving a bus on an empty street. Västtrafik is the public transport provider in Gothenburg, Sweden. The city is currently undergoing an intense development phase. The folding ad is part of an integrated campaign revolving around congestion and queues, commenting the major rebuilding.