Vatti: Vatti

Credits & Description:

Brand Trinity Healthy Dishwasher
Agency The Nine X Insight Group
Client: Vatti China
Creative Company：The Nine X Insight Group
Founder and Chief Creative Officer: Jody Xiong.
Vice President: Cobe Liu.
Art Director: Jody Xiong.
Copywriter: Candy Chen, Yixao Chen, Hu Dong.
Artist:Jody Xiong. Architect: yunsheng Su.
Sculptor: Xudong Lin.
Designers: Jody Xiong, Samson Xing, Haotian Ji, Lingwei Hong, Beili Xue, Ray Pun.
Animated Director: Joo Teoh.
Animation designers: Dai bin, Wu beibei, Li shaoxiang, Shang yin, Zhao haisheng, Li xiaoxian, Zheng kesi, Lian zhigao, Wang pan, Wu ming.
Photographer: Wei Liu.
Producer: Niki Xu.
Music: Smile Studio,Emi.
Production House: Gwantsi.
Challenge
Vatti is a Chinese brand dedicated to high-end intelligent kitchen appliances. Their product-Trinity Healthy Dishwasher can wash away layers of dirt. Vatti wanted us to create an interesting film to communicate with consumers.
Insight
We found that a lot of stains come from meat, so animals can be the symbols of the ingredients and all kinds of stains on dishes.
Solution
We created a virtual hero 'Water Man', to represent the cleansing power of water in Vatti dishwashers. We also created other holographic animals as symbols of leftover food and all kinds of stains on dishes. Through martial art movements, the 'Water Man' powerfully rinsed a fish, which later spat out a chicken. The chicken then spat out a bullfrog, which spat out a pig and the list goes on. At the end of the film, the 'Water Man' incarnated into a waterspout and unleashed its greatest power on an eel, and the eel spat out a clean white plate as the tagline 'Wash Away Layers of Dirt' faded in. With a sense of humor and exaggeration, the whole animation showed the powerful cleaning function of Vatti's dishwasher.