Category: Education
Media: Digital
Brand: Vega School
Agency: Utopia
Geo: South Africa
Advertising Agency: Utopia, Cape Town, South Africa
Creative Director / Copywriter: Carl Cardinelli
Director / Producer / Editor: Andrew Brukman / NYCT Films
Director of Photography: Anton Scholtz / NYCT Films
Sound Engineer: Hannes Burger / WeLoveJam
Art Director / Animator: Shannon Dudley / Utopia
Copywriter: Richard Martin / Utopia
Strategists: Tania Truskalo, Jayne Ryall / Utopia
Digital Media: Mark1
Published: December 2016
Description: VegaSchool, an educational brand of The Independent Institute of Education (The IIE), has launched a new ad campaign, aimed at 2017 students. The campaign calls for students to shape their future and to actively consider what role they can play in South African society, in a time governed by change.