Agency: the community
Co-Founders and Chief Creative Officers: Jose Molla and Joaquin Molla
VP, Executive Creative Director: Ricky Vior
Associate Creative Director: Silvio Caielli
Senior Art Director: Cora Fernandez
Senior Copywriter: Rodrigo Gonzalez
Junior Art Director: Andy Tamayo
Junior Copywriter: Alexander Allen
President: Luis Montero
Senior Director of Culture and Strategy: Jeff Beck
Strategist: Bernie Guzman Lopez
VP, Managing Director: Ana Bermudez
Account Director: Gabriela Benitez
Account Supervisor: Rachel Castro
Assistant Account Executive: Tikal Musca
VP, Integrated Production: Laurie Malaga
Executive Producer: Israel Shannon
Senior Producer: Nick Mancini
Associate Producer: Sharon Campos
Director of Business Affairs: Natalie Greenman
Associate Business Affairs Manager: Priscila Hourihan
Brand: Verizon Fios
EVP and Chief Marketing Officer: Diego Scotti
SVP, Chief Creative Officer: Andrew McKechnie
VP, Creative VCM & New Product: Kristin Rooney
Director, Brand Creative: Sandra Ciconte
Marketing Manager: Loan Tran
Broadcast Production: Valerie Light
Production: Smuggler
Director: Henry-Alex Rubin
Executive Producer: Drew Santarsiero
Producer: Leah Allina
Director of Photography: Adam Arkapaw
Editorial: The Maker’s Lab
Editor: Tim Downing
Producer: Nadia Bowen
Color Correction/VFX: Company 3
Producer: Kevin Breheny
Colorist: Tim Masick
Online Post: Method
Senior Online Producer: Tsiliana Jolson
Audio: The Maker’s Lab
Producer: Nadia Bowen
Mixer/Engineer: Jeannine Guenther
Published: December 2017
Synopsis:
The spot, “Yelling,” showcases the relatable family dynamics of a home dealing with telecom issues. The spot features Danny, played by Ruiz, as the youngest member of his family, and Gaten Matarazzo as his friend, both playing videogames. Meanwhile, Danny’s parents shout from room to room in Spanish, urging one another to get offline so they can do their own activities online. While Danny’s father tries to stream the big game, his mother wants to video chat with her aunt. Danny tries to educate his parents about the benefits of having Fios, which Gaten recommends since it’s a 100% fiber-optic network and would allow Danny’s family members to each use their devices how they wish, simultaneously.
Throughout the spot, we see Danny switching between English and Spanish as he talks to Gaten and shouts downstairs to his family that they need the Fios network. The spot captures the duality of today’s bicultural Hispanic family, as well as their interests as they connect with their loved ones and use digital services, such as live streaming and video.