Category: Food
Media: TV
Alternative Title: Skateboarding dogs
Brand: Verum
Agency: Saatchi & Saatchi
Advertising Agency: Saatchi & Saatchi, Stockholm, Sweden
Copywriter: Katja Janford
Art Director / Creative Director: Gustav Egerstedt
Graphic Designer: Gustav Dejert
Account Directors: Ebba Jandér, Elin Johansson
Account Manager: Marie Nodbrink
Planner: Cecilia Besserer
Production Company: Folke Film
Director: Marcus Söderlund
Producer: Joi Persson
Director of Photography: Daniel Takacs
MOVI Op: Myron Mance
Music: Amanda Bergman
Hero Dog: Biuf
Feat. Dog: Bailey
Geo: Sweden
Published: October 2016
Verum, Sweden's number one health yoghurt brand, and Saatchi & Saatchi Stockholm, have released the first film in their latest advertising campaign which sets out to demonstrate the simplicity of feeling good. The TVC, which launched this week, is designed to capture that 'Joygurt' feeling that comes with enjoying their healthy yoghurts through the eyes of a skateboard loving pooch. The campaign marks a move towards a more emotional communication strategy for the brand. The film was produced by Folke Film and directed by Marcus Söderlund and will run on TV and online channels for the next three weeks.