Advertised brand: Vestel
Alternative title: Ben Robot Değilim
Advertising Agency: Havas Istanbul / Istanbul / Turkey
CCO: Ergin Binyıldız
Creative Director: Yavuzhan Gel
Art Director: Murat Hersan, Hasan Yıldırım, Ahmet Hüsrev Sefer
Copywriter: Benan Aka
Produrcer: Volkan Alkan, Sıla Salgın
Digital Producer: Mustafa Bulek
IT Director: Alper Bayraklı
Fronted Developer: Güner Selamoğlu
Backend Developer: Batuhan Göksu
Social Media Specialists: Burak Bolat, Osman Zeren
Account Director: Birol Ecevit
Account Managers: Burtay Baştufan, Özge Asan
Music: 3K1A
Client: Tunç Berkman, Feza Turunçoğlu, Cemre Aytunç Dinler, Mertcan Ünlüer, Işıl Sağlam, Özgecan Akbulut, Selim Çelebi, Sametcan Öztürk
Published: March 2018
Synopsis:
The security method used for distinguishing reactions of computerized robots from behavioral patterns of humans in web environments, namely Captcha, can also determine whether a user is a robot or not in the real world, as well. Advocating animal rights as Turkey's pioneering technology brand continuously, Vestel continues to give voice to animals with a brand-new project titled "I am Not A Robot." The project developed for raising awareness of ever-increasing violence incidents against animals is announced to the consumers through Vestel's website. A consumer who initially gets the impression that he has been solving a regular Captcha later figures out that the animal he has encountered on the Captcha was in fact a victim to brute violence, and that it is no longer alive. On the website they are redirected to after the Captcha, users can add the Captcha code to their own websites as they wish. The aim is to create awareness both through #IamNotaRobot (#BenRobotDegilim) hashtag and through the Captcha added to the web sites.