Category: Food
Media: Digital
Brand: VH
Agency: Arrivals + Departures
Geo: Canada
Advertising Agency: Arrivals + Departures, Toronto, Canada
Creative Director: Jason Locey
Art Director: Rodrigo Diaz Mercado
Copywriter: Aaron Woolfson
Designer: Gerry Tomkins
Production / Animation / Editing: Wonder Screen
Published: September 2017
Description:
The new digital ads for VH Sauces are designed for YouTube and Facebook and feature relatable dinner drama moments that we all want to avoid come mealtime. From a child’s tantrum to the lies we tell when a meal is lacklustre, VH is giving Canadians the confidence to skip the dinner drama by serving up impressive meals that everyone at the table will love. The ads are designed around YouTube’s ‘Skip Ad’ button and Facebook’s sound-off video environment. On YouTube viewers have the option to ‘Skip the Drama’ or ‘Skip the Lies’. Within Facebook the videos point to the ‘mute’ option within the video to “Mute the Drama” and “Mute the Lies”.