To celebrate the Brazilian Valentine's Day, P&G brand Vicks Vaporub presents a campaign defending that everybody should be free to express love, it doesn´t matter sex, race or religion. Created by Publicis Brasil, the webfilm is aligned with the global concept "The Power of Touch".
Media: Web Film
Category: Health & safety
Client: P&G
Agency: Publicis Brasil
Country: Brazil
Director: Will Mazzola
Creative Director: Hugo Rodrigues
Creative Director: Domenico Massareto
Creative Director: Juliana Patera
Art Director: João Morgan
Art Director: Lucas Passamai
Copywriter: Mauricio Muniz
Copywriter: João Guilherme Ferreira
Producer: Trator Filmes
Strategist: Heitor Kohatsu
Strategist: Helga Zambrana
Strategist: Jaqueline Biondo
Account Director: Kamila Miyazato
Planning Partner: Silvia Melo
Planning Partner: Natalie Amendola
Planning Partner: Eduardo Lorenzi
Planning Partner: Alexandra Varassin
Photographer Producer: Maurício Franco (Xuris)
Music + Sound Production: Lua Nova
Account manager: Flavia Cortes
Account manager: Giuliana Macedo
Account manager: Maria Carolina Camargo
Account manager: Claudio Machado
Client Approval: Leonardo Romero, Jose Restrepo e Lucas Glaser
RTV: Tato Bono, Luize Oliveira, Gabriel Borsatto
Mídia: IPropstec
Pesquisa e edição de monstro: Rafael Pessota, Alan Oliveira, Jorge Junior e Santhiago Lopes