Victoria Bitter: For A Hard Earned Thirst, Hands

Credits & Description:

Nothing tastes better than an ice cold beer after a hard day's work. This Clemenger BBDO Melbourne campaign for Victoria Bitter reminds drinkers of the value of rolling up your sleeves and getting your hands dirty.
Category: Drinks, alcoholic
Client: CUB
Agency: Clemenger BBDO Melbourne
Production: Exit Films
Country: Australia
Director: Mark Molloy
Executive Creative Director: Ant Keogh
Creative Director: Jim Ingram
Creative Director: Ben Couzens
Art Director: Ben Couzens
Copywriter: Jim Ingram
Agency Producer: Sevda Cemo
Brief Explanation
Australia was built on the simple principal of a hard day’s work, for a fair day’s pay. And there’s no better tasting beer than the one you drink after a hard day’s work - when you’ve earned your thirst. This commercial is part of a campaign for Victoria Bitter that heroes the simple action of doing a bit of hard work. Most beer commercials focus on the beer drinker, but this campaign focuses on the work the beer drinker does. Each commercial highlights one small part of what it means to be capable, in this instance, a working man’s hands.