Victoria Bitter: For A Hard Earned Thirst, Shirt

Credits & Description:

Advertiser: CARLTON & UNITED BREWERIES
Agency: CLEMENGER BBDO MELBOURNE
Category: Direction
Advertising campaign: FOR A HARD EARNED THIRST - SHIRT
Director Of Photography: 2nd Unit: Ryley Brown
Art Director: Ben Couzens
Creative Director: Ben Couzens
Other Credits: Flame Artist: Eugene Richards
Copywriter: Jim Ingram
Creative Director: Jim Ingram
Account Supervisor: John Meagher
Director Of Photography: Main Unit: Jeremy Rouse
Editor: Rohan Zerna
Account Supervisor: Simon Lamplough
Account Supervisor: Paul Mc Millan
Other Credits: The Refinery
Agency Producer: Sevda Cemo
Post Production: The Butchery
Post Production: The Refinery
Producer: Alice Grant
Executive Creative Director: Ant Keogh
Account Supervisor: Georgia Field
Director: Mark Molloy
Sound Design/Arrangement: Paul Le Couteur
Editing Company: The Butchery
Chief Creative Officer: James Mc Grath

Brief Explanation
Australia was built on the simple principal of a hard day’s work, for a fair day’s pay. And there’s no better tasting beer than the one you drink after a hard day’s work - when you’ve earned your thirst. This commercial is part of a campaign for Victoria Bitter that heroes the simple action of doing a bit of hard work. Most beer commercials focus on the beer drinker, but this campaign focuses on the work the beer drinker does. Each commercial highlights one small part of what it means to be capable, in this instance, the shirt you wear when you’re getting stuff done.