Victoria Bitter Film For A Hard Earned Thirst, Sweat by Clemenger BBDO Melbourne

The Film titled For A Hard Earned Thirst, Sweat was done by Clemenger BBDO Melbourne advertising agency for subbrand: Victoria Bitter Beer (brand: Victoria Bitter) in Australia. It was released in Nov 2012.
Advertising campaign for Victoria Bitter

Victoria Bitter: For A Hard Earned Thirst, Sweat

Brand
Victoria Bitter Beer  (Victoria Bitter)
Media
Film
Released
November 2012
Posted
November 2012
Market
Australia
Industry
Beers and Ciders
Agency
Clemenger BBDO Melbourne
Copywriter
Jim Ingram
Art Director
Ben A. Couzens
Director
Mark Molloy - Exit Films
Production Agency
Exit Films

Awards:

New York Festival 2013
FilmCinematographyBRONZE WORLD MEDAL
FilmDirectionGOLD WORLD MEDAL

Credits & Description:

Nothing tastes better than an ice cold beer after a hard day's work. This campaign for Victoria Bitter reminds drinkers of the value of rolling up your sleeves and getting your hands dirty.
Category: Drinks, alcoholic
Client: CUB
Agency: Clemenger BBDO Melbourne
Production: Exit Films
Country: Australia
Director: Mark Molloy
Executive Creative Director: Ant Keogh
Creative Director: Jim Ingram
Creative Director: Ben Couzens
Art Director: Ben Couzens
Copywriter: Jim Ingram
Agency Producer: Sevda Cemo