Victoria Bitter has kicked off its annual summer marketing campaign with the launch of the VB Live Cricket Watch, a first of its kind device that will deliver up-to-the minute live scores from the Australian Test matches, One-Day games and the ICC World Cup straight to the wrists of Aussie cricket lovers via Zinc and Clemenger BBDO, Melbourne. VB's first ever piece of wearable technology will keep hard-working Australian cricket fans across every ball and every moment of Australia's biggest ever summer of cricket. There will be 5000 VB Live Cricket Watches up for grabs this summer via an on-pack consumer promotion developed by Apollo Marketing and will be supported by a multi-million dollar, multi-platform campaign leveraging Victoria Bitter's long association with Australian summers of cricket. As well as the on and off premise promotion, the campaign includes radio integration, a fully integrated social media and PR campaign, and the launch of TV ad created by Clemenger BBDO Melbourne, which will continue to position VB as the "Big Cold Beer of cricket". The TV spot, titled "Handy", will air during the first Test and showcases how the VB Live Cricket Watch will keep hard working Aussies up to date on the cricket no matter what they are doing this summer.
Category: Drinks, alcoholic
Client: Victoria Bitter
Agency: Clemenger BBDO, Melbourne
Production: Exit Films
Country: Australia
Director: perry westwood
Creative Chairman: James McGrath
Executive Creative Director: Ant Keough
Art Director: Russel Fox
Copywriter: Wayne Ching
Creative: Dave Klein
Producer: Cindy Phillips
Producer: Craig Sloane
Editor: Dan Lee (The Butchery)
Post Production: Eugene Richards (The Refinery)
Planner: Michael Derapas